The Tao of Book Publicity: A Beginner’s Guide to Book Promotion by Paula Margulies uses the Tao Te Ching by Lao Tzu as a loose framework for this beginning guide to book publicity, reminding new authors that grasping for things that are not in the cards is folly. “The clients who end up having the most success are often those who listen to suggestions about how to proceed, embrace the process we agree to undertake, and open their hearts to new ideas and ways of doing things,” she says.
Margulies carefully outlines what an author platform is and how to best utilize the back cover space, which can be especially helpful for self-published authors. As the world of book publishing evolves in light of social media’s pervasiveness, some of the advice is timeless, such as the need to promote a new book in the first 6-8 months after its release and the best times for book signings in book stores and other locations. For social media, she provides a rough guide on the times posts are most effective in Facebook, Twitter, and on blogs. However, blog readership may be waning, as least there are less comments than there have been in the past. Busy lives often lead to less time for blog interaction.
The Tao of Book Publicity: A Beginner’s Guide to Book Promotion by Paula Margulies is a good beginners guide for authors who know very little about publicity or social media and blogging. It offers great tips about maintaining a “living” biography, how to interact with bloggers and offer giveaways — as well as why they are important — and tips on how to best utilize social media tools without becoming overwhelmed. While there is little discussion of the overwhelming changes in the publicity space, there are good tips for navigating changes and many can be adapted over time, if authors become savvy enough and know their own platforms well.
***This book provides information about a range of publicity methods, both traditional and online, but Fauzia Burke‘s focuses on online marketing only and offers a step-by-step guide for that. Depending on what you need, either of these books would be helpful for those starting out or in need of a little more help.***
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